The classic raw materials used being wheat, barley and rye and extend to others like potato and even grapes. Vodka has a wide range of these methods, therefore, a wide range of price brackets exist out there in the marketplace. Typically, the price of an alcohol is a reflection of its processing methods. He claims that the explosive growth (within a few short years) is partly due to it being perceived as a drink of the economic elite - even more so than Rolex or Mercedes Benz. Stanley describes Grey Goose as a preference drink to the Americans he terms as “aspirationals” (i.e., “those who like to act rich”, despite income or wealth and spend larger amounts of money on cliché items). Stanley’s, well-researched book - Stop Acting Rich (2009). We will touch on the unique distilling techniques shortly, however, an interesting perspective is given in the economist, Thomas J. So, we ask, what contributed to the brand’s grandiose success? That same year, the company sold over 1.5 million cases, making it the best-selling premium vodka brand in the United States. The Beverage Testing Institute named Grey Goose the best-tasting vodka in the world in 1998, and in 2004, the company sold to Bacardi for $2.2 billion US dollars. Grey Goose, produced with water derived from the natural springs in Cognac, is filtered through limestone & made from winter wheat grown in Picardy. The intention was to create a luxury vodka brand for the US market. The label was founded in the summer of 1996 by businessman Sidney Frank with his recipe expert (or Maître de Chai) François Thibault, in the French commune of Cognac. If you have ever been to a fancy club, bar or restaurant or even have a swanky friend, it is likely you have heard of the quality Vodka brand Grey Goose - but have you ever wondered what makes it so ‘elite’?
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